About
my story
Western Sydney Mums | The Real Voice for Families in the West
Western Sydney Mums (WSM) is more than a parenting page—it’s a powerhouse digital media platform created by and for Western Sydney locals. From the best kid-friendly cafes and hidden playgrounds to unmissable events and mum-run businesses, we connect families with everything that matters in their backyard.
Founded by Carolaine Hartigan—a photographer, curator, and proud Western Sydney local—WSM was born from a mission to flip outdated stereotypes and celebrate the real Western Sydney. Carolaine’s love for colour, culture, and community fuels content that reflects the vibrant, everyday lives of families in the region.
Our local contributors know the west inside out. We create honest reviews, curated guides, and storytelling that cuts through the clutter. Whether it’s a spotlight on a family-run food truck or a new must-do weekend adventure, WSM highlights the people and places shaping life here.
We don’t just post content—we build campaigns that connect. We partner with brands, organisations, and event organisers who share our vision for a vibrant, inclusive Western Sydney. Our storytelling is authentic, strategic, and culturally in tune with the families we serve.
Our Audience at a Glance:
- Facebook: 34K+ followers + 30K in private group | 660K+ daily reach
- Instagram: 56K+ followers | 230K+ accounts reached monthly
- TikTok: 18K+ followers | 206K+ monthly reach
- Email: 7.6K+ engaged subscribers
- 93% female | Primarily Sydney-based
WSM is where families turn for trusted recommendations—and where brands build meaningful relationships with the mums who move the west forward.
Want to connect?
Email: hello@westernsydneymum.com.au
